AMAG wanted to establish a new online marketplace for buying and selling cars. In order to verify their concepts and business case, the company requested a prototype, serving as a running showcase to gain internal acceptance for the project.

The initial project focused on the fast delivery of a working prototype, demonstrating the main user journey of adding a car to the platform. The client additionally demanded using all layers (including Hybris) in the application prototype.

The VW Beetle, first imported in 1948, made owning a car affordable for an increasing number of people. Dreams became reality. AMAG’s founder, Walter Haefner, foresaw all this and the rapidly growing mobility needs that came with the economic growth of the 1960s and 1970s. Thanks to his visionary power, he succeeded in shaping AMAG into the largest automotive company in Switzerland.

Today, the AMAG Group, and its approximately 6,500 employees, is a comprehensive mobility provider with an excellent nationwide position. They sell high-quality automobiles, ensure their operation in all situations and enable people to fulfill their mobility dreams with their own leasing company and other services (including car sharing, rental vehicles and parking offers). Their focus is the customer, always and everywhere. Motorists and corporate customers place their trust in AMAG because, in addition to quality and expertise, they continually surprise them in a positive way with excellent service.